Aside from the obvious fact that colors are more attractive to the eye, using a colored capsule does have specific benefits.
Practitioners know that using different color and color combinations for their supplements and herbs can trigger an emotional response in their client or patient, which can establish a psychological connection to the use of the medication or remedy.
By playing upon the innate associations we as humans have already have made between color and mood or action--blue evokes calm or cool, red is hot, orange and yellow are active, etc., using a capsule color that corresponds with the intended results of the remedy can achieve a better result.
Because they are easily distinguishable, colored capsules are particularly useful when being filled with a neutral colored substance. While vividly colored substances such as chlorophyll will certainly shine through our crystal clear empty capsules, a white, neutrally colored or similarly colored substances (consider cayenne and cinnamon) can be difficult to tell apart when put out on the counter or bedside or are being transferred to a pill case.
If you are making your own supplements, think about what particular colors mean to you and plan your capsule filling accordingly. we offer a wide variety of pure gelatin, beautifully colored capsules in both solid and solid cap/clear body combinations for all your supplement needs.